What Is Branding? And Why Does It Matter?

Darren Wood joined The Consulting Room Group in the Autumn of 2014  as Marketing & Business Development Manager. He oversees Marketing activities across the group.

In this presentation he explains the concept of brands and branding and how it affects small businesses, in particualr aesthetic clinics. He explains how branding is one of the key aspects of marketing and business, so recognising that you have a brand is crucial.