The British College of Aesthetic Medicine (BCAM)

Rethinking Medical Aesthetics

The British College of Aesthetic Medicine (BCAM) is the UK’s leading representative body for doctors and dentists practising aesthetic medicine. We promote safe and ethical practices, educate the public, lobby the government and strive to maintain the highest standards.

BCAM was founded in 2001 to encourage regulation within the aesthetic practice and help to make aesthetic medicine safer for the general public. We will soon be celebrating our 23rd anniversary and with support from qualified professionals, the College can provide a unified representative voice for the benefit of doctors and patients alike.

We are committed to maintaining the highest professional standards of practice in aesthetic medicine in relation to clinical practice and patient care. We provide educational and professional development activities and opportunities for our members and support research and auditing. Our Annual Clinical Review is used by the DHSC to inform thinking and influence decision-making, and our conference and educational events are well-supported and highly respected. We regularly collaborate with medical, governmental, regulator, academic and other such bodies as may be concerned with any of the aspects of aesthetic medicine, whilst also providing educational information and advice to the public and patients.

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The BCAM board of trustees adopted a revised definition of aesthetic medicine in September 2021 which clearly outlines what the sub-speciality represents:

Aesthetic Medicine is a sub-speciality of medical and surgical practice comprising a comprehensive group of health interventions, including preventative, minimally invasive and operative procedures involving human tissues, performed by duly qualified and registered medical, dental and advanced nurse practitioners, in order to maintain, improve or restore physical, psychological and/or social wellbeing of patients, using techniques which combine both medical and aesthetic considerations for the patient.

We are committed to:

  1. Maintaining the highest professional standards of practice in aesthetic medicine in relation to clinical practice and patient care
  2. Providing educational and professional development activities and opportunities for doctors and dentists
  3. Supporting research and auditing in aesthetic medicine
  4. Advancing the effective, safe and ethical practice of aesthetic medicine
  5. Providing information, guidance and advice on aesthetic medicine and associated health issues
  6. Promoting the prevention, diagnosis and effective treatment of diseases, disorders and conditions in relation to the practice of aesthetic medicine
  7. Advising and making representations to medical, governmental, regulatory and other such bodies as may be concerned with any of the aspects of aesthetic medicine
  8. Collaborating with medical, academic and other institutions in the UK and worldwide in the practice and development of aesthetic medicine
  9. Providing educational information and advice to the public and patients
  10. Remaining a not-for-profit organisation for its members and directors
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