Valentine's Marketing Tips 2024

Avril Kealy, Phorest digital marketing expert shares her tips for Valentine’s Day…

As with any key retail day in your marketing calendar, Valentine's needs time to plan retail strategy. Ensure you use salon software to help manage and plan your campaign. For example:

Automated Marketing Saves Time and Effort

Automated salon marketing tools, like emails, SMS messages, and social media ads, are a game-changer for salon owners for key dates like Valentine’s, allowing you to stay connected with your clients without having to spend too much time or effort on communication.

Plan your marketing strategy to make the most out of it, curating Valentine-focused messages that let your clients know that slots are filling fast and that they should book soon. Automated marketing allows you to keep that all-important communication loop that clients love so much, while also working to make your business more money.

Advertise Gift Vouchers Online

Salon gift vouchers are a viral present for Valentine's – your clients may want to leave hints to their partner - so make sure that you’re not missing out when your clients decide to buy! Make it easier for them to purchase your gift cards by offering them online. When gift cards are available to download as soon as someone purchases them, it not only saves the buyer the hassle of having to visit the salon and pick them up in person but also allows you to generate revenue without any effort.

Don’t forget to then advertise your gift cards using SMS and email marketing, as well as social media ads that contain strong calls to action (CTAs) and links back to your gift card buying portal; getting the word out there that you have the perfect gift idea, available to purchase at a click.

Open Your Online Store

Opening an online store has several advantages, especially during key retail gifting times like Valentine’s. It allows salon owners to reach an audience beyond their regular clients while also saving time and physical space.

To supercharge your retail sales this year, why not open a system-linked online store to start selling your products online immediately without any manual product uploads or hassle? With more time available for you to focus on marketing, you can start advertising your products as the perfect Valentine's gift ideas, boosting your online presence and your revenue while doing so!