Two-Thirds of TikTok Influencers Are Making Skincare Mistakes

Booking software Fresha has identified the most common skincare mistakes made by TikTok creators across 100 of the most-viewed videos tagged #GRWM (get ready with me) and #skincareroutine.

The most common issue across skincare routines was pulling on the skin too harshly when applying products, with 60% of creators found guilty of this. 

The second-most prevalent skincare mistake was skipping essential steps or not using products in the correct order, with more than half (54%) of creators caught doing so. The product most of these creators skipped was toner, while almost as many missed cleanser. 

Rounding out the top three most common skincare mistakes is not applying products to the chest or neck alongside the face, with just as many (54%) influencers skipping this. Concerningly, more than one in five influencers (22%) didn’t apply sunscreen or SPF after their morning skincare routine, leaving their skin vulnerable to sun damage. Other common mistakes spotted across the skincare routines were putting unclean fingers into product jars, with over a third (36%) of creators doing this, and 30% of videos saw creators wash their face using either too hot or too cold water.

As well as looking at TikTok uploads from creators, the analysis also looked at which mistakes are made in celebrity makeup and skincare routines on YouTube – and it turns out that not even celebs with dermatologists and artists to advise them are getting things right. Even more celebrities – 80% – pull on their skin when applying the product, while half (50%) don’t apply sunscreen/SPF after their skincare routine.