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Morgan Stanley released a report in 2011 stating that only 45% of the time spent on an iPhone is used making calls, the rest is Internet browsing, games, emails and messaging. We are all aware of the huge growth of smart phones, what we can do with them and how most of us feel naked today without our trusted iPhone or Android smart phone in our back pocket. The way the world is now using mobile devices is re-shaping how individuals find the information that they want.
In 2012 alone, searches in Google from a mobile device quadrupled and for many items, 1 in 7 are now bought from some sort of mobile device. The growth of mobile Internet searching is increasing at a faster speed than the Internet did in the nineties.
So the world is going mobile crazy. What does it have to do with the cosmetic and aesthetic healthcare industry? Better question… how does it affect your business and future revenues?
This article will discuss the growth and the importance for your business to embrace this mobile boom and how you can be one step ahead of others by supplying mobile friendly information to your potential clients through several different mobile Internet mediums specifically mobile websites, but touching on mobile search.