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Many medical aesthetic clinics offer treatments focused on niche markets, where only a very small percentage of the population will ever be interested in visiting you. The true mass market sectors in facial skincare are appealing, for obvious reasons, but many clinics do not have a well thought out strategic approach that enables them to really capitalise on the huge opportunities presented. This presentation will explore the retail skincare and facials markets alongside how to profitably position your clinic in these multi-billion pound sectors.