The Aesthetic Gender Gap: The Unequal Pressure on Women in Aesthetics

Aesthetic treatments are no longer just for women; men are increasingly joining the skincare movement. But while more men are embracing treatments, a new study reveals that women continue to bear the brunt of societal pressure to stay youthful. From makeup use to mental health impacts, the gender divide in beauty expectations is still very real. Here's what the latest research says, and why it’s time to shift the narrative.

New Study* Reveals That While More Men Are Seeking Skin Treatments, Women Still Bear the Weight of Beauty Standards

For years, aesthetic treatments have been seen as a women’s industry. But a new study by Cynosure Lutronic, an industry leader in energy-based devices, shows that men are becoming increasingly invested in skincare and treatments, though their motivations remain vastly different from women’s.

While men are taking action to improve their skin, women continue to face societal pressure to maintain a youthful appearance, despite progress in beauty standards.

The Gender Divide in Aesthetic Treatments

• Women are still more concerned about their skin than men, with only 6% reporting "no concerns" compared to 21% of men.
• Fine lines, wrinkles, and sagging skin are the top concerns for women, while men are more focused on medical skin conditions like acne, eczema, and rosacea.
• Women feel more pressure to look young, with 53% citing wrinkles as a top concern, compared to a much lower percentage of men.
• Women are less likely to be comfortable in photos and more likely to use makeup to cover up imperfections.

Despite Changing Norms, Women Still Feel the Burden of Beauty

While men are increasingly open to skincare and aesthetic treatments, the pressure on women remains unchanged. Women continue to be judged on their appearance in a way that men are not—especially as they age.

• One in four women feel their skin concerns impact their mental health and lifestyle.
• Many avoid social events or feel the need to cover up with makeup to boost their confidence.
• The 25-34 age group is the most anxious about skin concerns, showing that pressure starts early and continues well into middle age.

Men Are Catching Up—But Their Experience Is Different

Men are breaking past old taboos and exploring aesthetic treatments, but their concerns are often taken more seriously because they focus on medical issues rather than beauty expectations.

• Men are almost twice as likely as women to undergo treatment for a special occasion (46% vs. 26%).
• Men are more motivated by special offers and pricing than women.
• Young men are increasingly using makeup to boost their self-esteem—an indication that societal norms around masculinity and skincare are evolving.

Despite progress, women still face disproportionate pressure to maintain a youthful look, while men are given more freedom to age naturally.

Cynosure Lutronic have a range of treatments addressing skin concerns such as fine lines & wrinkles, sagging skin, acne scars, stretch marks, large pores, veins, rosacea and more.

It’s time to redefine beauty on our own terms.