Survey Shows Gen Z Unfamiliar With Sunburn and Tanning Risks

Danielle Lowe
By Danielle Lowe

Danielle Lowe is the Marketing Manager for ConsultingRoom.com, (www.consultingroom.com) the UK’s largest aesthetic information website. 


A recent survey conducted by the American Academy of Dermatology has shown that a significant number of young adults from Generation Z, aged 18 to 25, lack knowledge about the dangers of sunburn and tanning.

The survey, which involved over 1,000 participants in the United States, revealed that many individuals in this age group are unfamiliar with the risks associated with excessive sun exposure and hold misconceptions about tanning. In light of Skin Cancer Awareness Month in May, the AAD urges everyone to adopt safe sun practices to safeguard themselves against the harmful effects of the sun's rays and minimize the chances of developing skin cancer.

The survey findings indicate that 71% of Gen Z adults are not acquainted with the risks linked to sunburn. Furthermore, 40% are unaware of the dangers associated with tanning, and 59% believe in tanning myths, such as the notion that tanning is beneficial for their health or that acquiring a base tan can prevent sunburn.

While tanning poses a risk factor for skin cancer, 20% of Gen Z adults prioritize obtaining a tan over preventing this disease.

Alarmingly, 30% expressed the view that looking good in the present outweighs concerns about potential negative consequences on their appearance later in life.

The AAD's study revealed that Generation Z is disproportionately more susceptible to risk and largely unaware of this fact. A staggering 71% of individuals were oblivious to the risks associated with sunburn. In 2022, 36% reported experiencing sunburn, and among those individuals, 41% endured such severe sunburn that it made wearing clothes uncomfortable.

Doctors interviewed emphasized one of the most common mistakes made by many of their patients regarding sun protection: inadequate reapplication of sunscreen. Sunscreen should be reapplied every two hours, particularly if they are in the water.

To safeguard oneself from the sun and reduce the risk of skin cancer, the AAD recommend the following:

1. Seek shade: Find shade when appropriate, particularly during the sun's peak hours between 10 a.m. and 2 p.m. Another helpful tip is to assess the length of your shadow—if your shadow appears shorter than you, seek shade.

2. Wear sun-protective clothing: Opt for lightweight, long-sleeved shirts, pants, wide-brimmed hats, and sunglasses with UV protection whenever feasible. For enhanced protection, choose clothing labelled with an ultraviolet protection factor (UPF) number.

3. Apply sunscreen: Utilize a broad-spectrum, water-resistant sunscreen with an SPF of 30 or higher on all exposed skin. Remember to reapply every two hours or after swimming or sweating.

Hamilton Fraser 2024

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