Surprising New Data Shows Gen Z Is Rapidly Reshaping the Aesthetics Industry

Leading hyaluronic acid based injectable and aesthetic skincare brand, Teoxane, has released a new report.  Entitled 'Gen Z Comes of Age in Aesthetics', the report illustrates that whilst millennials continue to anchor the aesthetics market, with treatment uptake increasing from 23% to 30% since January 2025, Gen Z is rapidly cementing its role as one of the most engaged and influential audiences in aesthetics. They’re not just the next generation of patients; they’re redefining how we perceive injectable treatments.

The data from August 2025 (released 2026), has been collected by Norstat on behalf of Teoxane on 2,500 UK participants.  Other key findings include:

• Since last January, interest in dermal fillers amongst Gen Z has risen by 19% (49%). 

• Almost a third (28%) of 18-34 year olds have had dermal fillers before, making them the lead age demographic to have undergone treatment to date.

• Almost half (47%) of 18-25 year olds state skin quality as their leading treatment motivation

• Most people who see filler as a long-term investment (44%) are under 34

We asked Dr. Kaly Jaff from The Secret, Glasgow why she thinks Gen Z are looking to have dermal filler treatments.  Dr. Jaff comments:

"From my experience, I believe it’s a mix of two major factors; intrigue and social pressure. There’s so much information available now and we’re constantly getting exposed to beauty standards on all social media platforms, billboards, radio etc etc. There’s no escaping it. Subconsciously, that’s always playing in modern day living. Add to that, that it’s the most exposed we’ve ever been to our own reflection through phones, zoom calls, mirrors, glass. It’s impossible to avoid. So you’re subconsciously being told what the beauty standards are and equally having to literally reflect. It’s human nature that intrigue wants to explore what aesthetics could look like. It’s more accessible, more people are open about it and ultimately, the intrigue turns into action. I don’t think it’s as straight forward as “prevention or aesthetic”. I think it’s so much deeper than that and society has a big part to play."

Dr Jaff, continues:

"It’s vital to educate and inform our patient dynamic that HA doesn’t always mean filler. I think the language in aesthetics is really starting to change as information is becoming easier to access. Before I would hear patients saying, “my friend got Botox in her lips and they were huge” and that’s changing slowly but I do still believe a large majority believe all HA equals volume. So, it’s so important that we educate so they’re able to make informed decisions and also be able to see the wonders of non-cross-linked HA and perhaps have less anxieties about committing to skin boosters."