Podcast: The Use of Social Media in the Cosmetic Industry 2

Mr Adrian Richards
By Mr Adrian Richards

Mr Adrian Richards is a Consultant Plastic & Cosmetic Surgeon and is Medical Director at The Private Clinic of Harley Street. He trained in Oxford and London.

Adrian and Ron Myers from Consulting Room discuss the use of social media in the cosmetic industry.

In part 2 they discuss:

  • Twitter – getting the right ratio of community building vs promotional tweets – should you be you or your company?
  • LinkedIn – it’s growing importance and the ONE thing it is particularly good for
  • The different types of social media users and how that may influence how you use it
  • Companies that can manage your social media
  • A huge social media mistake to avoid at all costs
  • YouTube – a formula that works particularly well – alternatives to YouTube
  • Integrating your social media streams into your site
  • Blogging – how to start – using WordPress – the power of backlinks and the best way to get them

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