New Aesthetic Business Book: Black Belt Digital

Danielle Lowe
By Danielle Lowe

Danielle Lowe is the Marketing Manager for, ( the UK’s largest aesthetic information website. 

Renowned aesthetic consultant Rick O'Neill is set to release his upcoming book, "Black Belt Digital," scheduled for publication in October.

This comprehensive book offers valuable insights and practical guidance tailored to practitioners seeking to enhance the growth of their aesthetic clinics.

Rick comments: "20 Years of Digital Marketing experience, proven digital strategies for Aesthetic Practitioners, Clinic Owners, MedSpa Owners, Aesthetics Brands, and Aesthetics Manufacturers – carefully honed into 60,000 words of actionable, practical, and easy-to-follow advice, tips and check lists!"

The book is structured into 20 chapters, each delving into critical aspects such as:

  • Pinpointing the target audience
  • Effective online advertising strategies
  • Content creation
  • Social media engagement
  • Email marketing tactics
  • Addressing the legal and ethical dimensions of digital marketing

Synopsis: "Now more than ever, you cannot grow an Aesthetics business without a Black Belt Level understanding of Digital Marketing. Most aesthetics practice owners start their ventures because they're good at something quite specific: the treatment bit of the job! Very few want to become accountants, marketers or anything else at the back end of the business. And that's a problem: digital marketing has become indispensable in today's fast-paced, interconnected world, and the aesthetics industry is no exception. With potential patients searching for solutions to their aesthetic problems online more than ever before, it is crucial that your clinic stands out in the digital realm. Investing time and resources into a robust online presence can help you reach more people, build trust and credibility, and ultimately, increase your client base."

Rick is able to process orders directly too, which means they can do bulk orders for brands, academies, for shows, to include in delegate packs etc, and is available to do signed copies.

The book is currently available via Amazon.

Rethinking Medical Aesthetics

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