NEOVA®, the science-led skincare pioneer celebrated for its DNA repair innovations, is officially launching its highly anticipated PreJuvenation Range in the UK this July 2025. Tailored to those who want to prevent visible ageing before it begins, the line reflects a bold shift in how we approach skin health — one that’s proactive, preventative, and grounded in clinical science.
With over 20 years of dermatological research, NEOVA’s latest innovation meets a growing demand from younger patients who want more than just cosmetic skincare. PreJuvenation delivers a powerful mix of antioxidants, retinoids, and biomimetic actives, all designed to restore and protect skin before age-related changes take hold.
PreJuvenation is an emerging clinical concept in skincare: rather than correcting visible signs of ageing, it targets the earliest signs of stress and decline, before they appear. Think of it as skin resilience training.
Instead of waiting for fine lines, pigmentation, or sagging to appear, PreJuvenation strengthens the skin at a cellular level, addressing oxidative stress, UV damage, and other external factors before they leave their mark.
Lindsay Gray, Managing Director of Eden Aesthetics, explains:
“PreJuvenation is the new gold standard for preventative skincare. NEOVA’s innovation lies in helping patients stay ahead of ageing, without waiting for visible damage to appear. This launch marks a new chapter in skin health, focused on repair, resilience, and long-term skin integrity.”
Each product in the range has been designed to support skin function during the early stages of ageing:
A gentle, pH-balanced exfoliating cleanser that combines AHAs, BHAs, and retinol to clear buildup and refine texture — suitable for both face and body.
This powerhouse daily serum features Hydroxypinacolone Retinoate (HPR) — an ester of retinoic acid that delivers retinoid-level benefits with low irritation. It also includes glycolic and lactic acid, salicylic acid, and antioxidants to target collagen loss and oxidative stress.
A multi-functional day cream infused with retinol, green tea, and citrus extracts to hydrate, defend against free radicals, and smooth uneven texture.
Designed to regenerate skin while you sleep, this formula contains a blend of acids, retinol, blueberry extract, and Vitamin C to aid in cellular turnover and repair.
A one-step peel pad enriched with AHA/BHA and Vitamin A to exfoliate, brighten, shrink pores, and refine lines in seconds.
The skincare needs of Gen Z and Millennial patients are evolving. With more awareness of skin health and an increasing demand for scientifically backed formulas, PreJuvenation meets patients where they are — early in their skincare journey but ready to commit to long-term results.
Dr. Louise Patterson, Aesthetic Medicine Doctor at Woodford Medical, shares:
“As a practitioner, I’ve seen a growing need for advanced yet well-tolerated skincare that supports patients in their 20s and 30s, before clinical ageing becomes visible. NEOVA’s PreJuvenation range answers that need with intelligent formulations and real scientific integrity. This is about building resilience, not just correcting damage.”
The NEOVA® PreJuvenation Range will be available exclusively from Eden Aesthetics, a leading distributor of high-performance skincare. Known for championing medical-grade solutions with clinical proof, Eden Aesthetics brings NEOVA’s innovation to clinics and skincare professionals across the UK.
Please note: Due to the use of retinoids and acids, this range is not suitable for use during pregnancy or breastfeeding.