25
Apr
2024
25
Apr
2024
Hello Sunday, the visionary British SPF brand, is leading the charge towards VAT-free sunscreen protection in the UK.
Building on the #VATBURN initiative that saw Hello Sunday join a petition for the UK government to remove VAT on SPF products in 2023, Hello Sunday is continuing its mission to make high-quality sunscreen more accessible to all.
Alongside charity partnerships and events, in 2024 Hello Sunday is removing VAT on product selections across the Hello Sunday website, introduced as a permanent feature on the Hello Sunday e-commerce platform and fitting into the brand's commitment to promoting simple, daily, SPF skincare routines that provide protection, all year round.
This comes at a time when there are 16,000 new cases of melanoma skin cancer each year in the UK, with 2,300 people dying from the disease*. Hello Sunday acknowledges the imminent need for accessible, quality, sun protection for all, especially as 64% of the UK says SPF is expensive.**
In the UK, sunscreen is currently classified as a cosmetic product, instead of an essential item so it is subject to VAT at the 20% standard rate.
Amy Ford, Founder of Hello Sunday says:
“As a brand we are really passionate about everyday SPF given that 90% of sun damage happens in everyday life, not just while on holiday. We work hard to create SPF skincare formulas that make everyday use both easy and enjoyable but know that price can often be a barrier to usage. We believe SPF is a right not a privilege and as an essential item it shouldn’t be subject to VAT.
Until we see a change in policy in the UK, we are launching a year-round VAT FREE section on our website where we are reducing our pricing and paying the VAT across the Hello Sunday range. We want to make it easier for consumers to build SPF into their daily routine with products that are easy to use and re-apply on the go. We hope this can generate awareness and conversation for positive change.”
Following on from last year's initiative, whereby Hello Sunday co-signed a petition asking the UK government to remove VAT on SPF products, this year in 2024 Hello Sunday is launching permanent VAT FREE SPF skincare routines aiming to make high-quality SPF products more accessible to individuals across the UK, ensuring that everyone has the opportunity to prioritise their skin health at a more accessible price point.
Hello Sunday believes SPF is a right, not a privilege.
This year, Hello Sunday is working with UK cancer charity Melanoma Focus and Beauty Banks, alongside MP Amy Callaghan, who is campaigning to have the UK government legislation changed to remove tax from all products that have a health benefit – including SPF and much more.
Hello Sunday remains dedicated to its mission of making every day a sun day.
Find us at hellosundayspf.com and @hellosundayspf. #everydayisasunday #VATburn.
About Hello Sunday:
Launched in 2021, Hello Sunday was founded by skincare enthusiast and beauty industry professional Amy Ford.
Amy had a mission to inspire, engage and educate consumers about the necessity to protect your skin from the risk
of sun damage, every single day...because let’s be honest, clouds don’t protect you as well as your skincare should!
Amy spent time living in Australia where skincare and sun protection go hand in hand, when she moved back to the
UK, she was surprised by the clear culture shift and that no other British beauty brands were advocating for
all-year-round SPF protection, so set about creating Hello Sunday.
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