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Athena Cosmetics, Inc., the parent company of RevitaLash® Cosmetics, announces a strategic partnership with Harpar Grace International (HGI), a renowned specialist in the distribution, development, and management of luxury skincare, beauty, and wellness brands in the UK. This collaboration marks an exciting new chapter for RevitaLash® Cosmetics as they aim to enhance their presence in the global market.
With a shared commitment to excellence and a passion for empowering business partners, RevitaLash® Cosmetics and HGI are poised to redefine the standards of the beauty industry. HGI, established in 2013, has built a stellar reputation by delivering exceptional support and resources to its partners, including doctors, clinics, spas, salons, and specialist e-tailers.
Lori Jacobus, President and Global CMO of RevitaLash® Cosmetics, expressed her excitement about the partnership, stating:
"We are excited to join forces with Harpar Grace International. Their dedication to serving their partners through a relationship-first approach with best-in-class business solutions aligns with our vision of providing the very best products and services to our customers. As a heritage professional channel brand, this collaboration allows us to remain true to our roots, and opens up additional avenues for growth and success, allowing us to further enhance our commitment to delivering exceptional solutions to the UK & Irish market in all our sales channels."
HGI differentiates itself by going beyond the role of a traditional distributor. Their approach heavily focuses on partnership and providing valuable tools and marketing strategies to help partners maximize profitability and achieve their goals. Backed by a team of industry experts and specialists, HGI extends comprehensive training, education, marketing, PR, digital, e-commerce, and bespoke business development support.
Alana Chalmers, Founder & CEO of HGI, expressed her delight about bringing RevitaLash® Cosmetics into their luxury and results-driven portfolio. She said:
"RevitaLash® Cosmetics aligns synergistically with our carefully curated portfolio and our wider company CSR aspirations, so I am personally grateful to be able to work closely with the brand owners to further support their purpose-led mission within the UK & Ireland. We have an exciting journey to embark on together under the new brand guardianship. As we pride ourselves on our partner support and brand management expertise, we are looking forward to demonstrating our commitment to the brand and the partner’s success in the coming months and years ahead."
This transition signifies an exciting opportunity for growth, and RevitaLash® Cosmetics is confident that their collaboration with HGI will bring forth new opportunities to reach consumers through a comprehensive omnichannel strategy.