Leading cosmetic insurance provider Hamilton Fraser has unveiled its top 10 aesthetic trends for 2025.
The comprehensive trends report highlights the cutting-edge developments and patient priorities shaping the future of aesthetics.
The Top 10 Trends include:
- Longevity and biohacking in aesthetics
Patients are prioritising healthspan and prevention, leveraging biohacking tools like epigenetic testing and hormone profiling alongside nutrition and lifestyle medicine for a 360-degree health and beauty approach.
- The rise of regenerative aesthetics
Regenerative treatments, such as polynucleotides, bio-stimulating fillers, and exosomes, are driving natural, long-term rejuvenation by stimulating the body’s natural healing processes.
- ‘Less is more’—The end of overfilled faces
Patients are moving away from overfilled looks in favour of subtle, natural enhancements. Trends like bio-stimulating injectables and “preservation rhinoplasty” reflect this shift.
- Combination treatments and ‘treatment stacking’
Multi-modal approaches that address diverse concerns simultaneously are now a priority. Combination therapies and regenerative procedures are being integrated for synergistic, holistic results.
- Advancements in personalisation
Patients are demanding bespoke treatments. From AI-powered skin analysis to personalised hormone therapies, customisation is becoming an essential part of patient care.
- Weight loss medications
With weight-loss injections gaining popularity, clinics are developing complementary treatments to address skin laxity and facial ageing caused by rapid weight loss.
- A move towards medicalisation
Increased regulation and the legitimisation of aesthetic procedures as medical treatments are transforming patient safety and industry professionalism. The Royal Society of Medicine’s (RSM) new Section of Aesthetic Medicine and Surgery is leading this charge.
- Advances in botulinum toxin
Innovations in botulinum toxin, including longer-lasting formulations and AI-guided injection techniques, are enhancing precision and results for patients.
- Hair loss treatments
Hair and scalp health is an emerging focus area, with regenerative treatments like PRP, exosomes, and stem cell therapies gaining traction, particularly for women and patients experiencing weight-loss-related hair thinning.
- Women’s health and menopause
A growing focus on women’s health in aesthetics includes menopause management, hormone therapy, and intimate health procedures, reflecting the demand for holistic care at every life stage.
Hamilton Fraser founder and CEO Eddie Hooker commented, “At Hamilton Fraser, we have always championed innovation and safety, and these trends align perfectly with our commitment to elevating standards and enhancing patient outcomes.
“The integration of wellness, longevity, and advanced technologies is redefining how we view beauty, moving towards treatments that prioritise health, natural results, and overall well-being.
“The move towards regenerative aesthetics, personalised care, and the medicalisation of treatments underscores the industry's growing professionalism. With anticipated regulatory advancements and groundbreaking innovations, this is an exciting time for practitioners and patients alike.
“As we embrace these changes, Hamilton Fraser remains dedicated to supporting the industry through education, safeguarding measures, and fostering a community built on trust and excellence.”
To explore the full report, visit Hamilton Fraser’s top 10 aesthetic treatment trends for 2025.
