Is Private Practice Right for You? The Hidden Challenges Doctors, Nurses and Aestheticians Don't Tell You If you're a doctor, nurse or aesthetic practitioner trying to decide whether to go into private practice, here are 5 things you might want to consider.
Have you ever dreamt of running your own medical practice? As a doctor, nurse, or aesthetician, the prospect of private practice can be both exciting and daunting.
While it offers freedom and potentially higher income, it also presents a significant leap from the familiar world of employment.
I ran a highly successful clinic for 20 years.
Before that, I spent years honing my skills in the NHS.
Today, I want to share some hard-earned wisdom to help you decide if private practice is the right move for you.
Many imagine private practice as simply an extension of their clinical expertise.
But the reality is, that you'll be wearing many hats:
doctor
marketer
salesperson
customer service rep
and even HR manager if you hire staff.
Are you prepared to take on these additional responsibilities?
Unlike a salaried position, private practice means your income fluctuates based on patient volume. You'll be responsible for covering your own costs, and there are no paid sick days or guaranteed pensions. Can you handle this financial uncertainty?
Economic downturns, changes in healthcare regulations, and even local events can all affect your bottom line. Are you prepared to adapt your strategy and weather unforeseen challenges?
The biggest hurdle for many transitioning to private practice isn't clinical, but a shift in thinking. You need to see expenses as investments, strategically plan for growth, and be comfortable with calculated risks. Do you possess this entrepreneurial spirit?
Many new practitioners get hung up on the initial investment for things like marketing or equipment. However, the focus should be on return on investment (ROI). When I hired a call centre, it generated a 750% ROI! A mindset shift is key: view expenses as investments with the potential for significant returns.
Building a thriving practice requires a holistic approach. While these tips provide a starting point, don't underestimate the importance of a robust marketing strategy, efficient operations, and exceptional customer care.
Before diving headfirst, consider these resources:
Business Mindset
Subscribe to my newsletter for more practical advice.
Skill Sets: While you bring clinical expertise, be prepared to embrace marketing, sales, customer service, and potentially HR responsibilities.
Financial Realities: Transitioning from a steady paycheck to variable income requires financial planning and the ability to manage risk.
External Influences: Economic downturns, changes in healthcare regulations, and even local events can affect your practice. Building resilience is key.
Developing a Business Mindset: View expenses as investments, prioritise ROI, and embrace calculated risks to achieve growth.
Building a Well-Oiled Machine: Clinical excellence is just one piece of the puzzle. Effective marketing, efficient operations, and exceptional customer care are all essential for long-term success.
Private practice is demanding, but for those with the right skills, mindset, and dedication, it can be incredibly rewarding.