How Small Wins Can Lead to Big Weight Loss Success

Prof. Franklin Joseph
By Prof. Franklin Joseph

Professor Joseph is an experienced Consultant Physician in Endocrinology, Diabetes, and Obesity Management, specialising in Type 2 and Type 1 diabetes.


Shaping is a behavioural technique in which you select a series of short-term goals that get closer and closer to the ultimate goal (e.g., an initial reduction of fat intake from 40% of calories to 35% of calories, and later to 30%). It is based on the concept that "nothing succeeds like success."

Shaping uses two important behavioural principles:

  1. consecutive goals that move you ahead in small steps are the best way to reach a distant point
  2. Consecutive rewards keep the overall effort invigorated.

Reward Success

(But Not with Food!)

  • An effective reward is something that is desirable, timely, and dependent on meeting your goal! The rewards you choose may be material (e.g., a movie or music CD, or a payment toward buying a more costly item) or an act of self-kindness (e.g., an afternoon off from work or just an hour of quiet time away from family).
  • Frequent small rewards, earned for meeting smaller goals, are more effective than bigger rewards that require a long, difficult effort.
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Thanks to the author

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