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In the UK this advert would be frowned upon for two reasons:
Many consumers (and indeed some clinics offering botulinum toxin injections) are unaware of this fact and the UK advertising authorities and the MHRA (Medicines and Healthcare products Regulatory Agency) are trying to police the promotion of botulinum toxin is, in our view, fighting a losing battle. Just type Botox into a search engine and see how many websites use the word!
Even clinics aware of advertising regulations, who may use the words wrinkle relaxing, or wrinkle reducing injections in offline print adverts may still try and use the word Botox on their website as this is what consumers will search for on the web, and unless the word is mentioned somewhere in the clinic's website, it usually won't be found in natural search engine results.
If you want to read more, the experts at Consulting Room really know what they're talking about and have put together some Botox®, Dermal Fillers, Restylane, Juvéderm and botulinum toxin FAQs just for you.
If you're keen to get started with any of these treatments right away then you're in luck - those clever folks also have a list of trusted, accredited Botox®, Dermal Fillers, Restylane, Juvéderm and botulinum toxin clinics in your area.
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