Mason Davidson is a blogger based in Leeds writing on behalf of MYA (Make Yourself Amazing) Cosmetic Surgery Group.
With our online lives becoming more and more like visual representations of ourselves, the notion of the ‘selfie’ has become increasingly popular in our society. This awareness of how we are perceived on social networking sites has led to an increase in facial cosmetic surgery. The notion of the selfie has become so popular that, according to The Guardian, the Oxford English Dictionary has named ‘selfie’ its 2013 word of the year.
A study by the American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS) shows that out of all the facial plastic surgeons surveyed, one in three said that there was a definite increase in facial cosmetic surgeries because of patients becoming more self-aware of their physical appearance on social media sites. It has also been proven that there has been a 10% increase in rhinoplasty (nose job) surgeries in 2013, 6% increase in eyelid surgery and a 7% increase in hair transplants.
This rise in facial plastic surgeries is most likely due to the popularity of social media sites and social media apps. It can be very easy for a young person to find themselves caught up with the selfie trend from use of such apps as Snapchat, Instagram and WhatsApp. A common reason why young people may feel the need to turn to surgery in order to improve their online images is because of bullying. According to aafprs.org, 69% of teens who have undergone surgery was due to being the victim of bullying. With these kinds of idealised perceptions of beauty, it is worrying to see what may happen to future generations if our perception of beauty is to become more and more cynical and unrealistic.
Despite this rise in facial cosmetic surgeries, it hasn’t been taken lightly by cosmetic surgeons who are able to see past the rising growth of their business to realise the negative impacts this will have on the youth of today and the youth of the future.
In the UK however, facial cosmetic procedures are not always on the top of the popularity list. According to MYA’s 2013 report on the most popular procedures, breast augmentation and liposuction are the most in-demand procedures. This contradicts the notion that facial cosmetic surgeries are the most popular however, it will be interesting to see the UK cosmetic reports for 2014 to discover whether or not the selfie craze will still be going strong this year.