The Bro Glow - Treatments and Tweakments for Men

According to Statista, the global male grooming industry is projected to have a value of around £70 billion by 2024. With the beauty market booming more than ever, a range of in-clinic skin protocols are becoming the norm in male skincare regimes.

From facials, to peels, to tweakments - we ask the experts how to get the bro glow…

The Facial

Hydrafacial from £125, is available at over 1,300 providers nationwide.

“A good place for men to start with their monthly skin maintenance regimes is with a Hydrafacial” explains Dr Ana Mansouri, owner of Dr Ana Skin Clinic. “Hydrafacial’s patented vortex-fusion technology extracts blackheads, pore debris, dead skin cells and excess oil for immediate results, and takes under an hour” she continues. “I find this treatment particularly suitable for men as it has no downtime or discomfort associated with it, and gives an immediate visible improvement in skin condition. It is my treatment of choice as men usually request in-clinic procedures to stay as light-handed and undetectable as possible, which is where the Hydrafacial is an excellent preparation modality”.

What is it?

Delivered by an in-clinic professional, Hydrafacial uses a handpiece to deliver a unique hydradermabrasion technique using patented Vortex-Fusion Technology. The vacuum technology powers the device and works to painlessly remove impurities from within the skins surface, whilst simultaneously hydrating the skin with nourishing solutions. The treatment starts with lymphatic therapy to detoxify and de-puff, before the 3-step cleanse, extract, hydrate process, finishing off with add-on boosters and LED red light therapy to customise treatments.

The Peel

The Perfect Peel®, from £300, available nationwide.

“My male patients are usually looking to diminish the appearance of ageing by targeting pigmentation, fine lines and wrinkles to sustain a youthful and revitalised look” says Kelly Saynor, Clinical Director at Medica Forte, owner of The Perfect Peel and Renew Clinic.  She recommends The Perfect Peel, a results-driven chemical peel that targets a range of skin concerns and works hard to deliver real results.

What is it?

In just one week, The Perfect Peel can rejuvenate skin, imparting a younger, clearer, and healthier appearance. This medium-depth peel is suitable for all skin types and doesn't require any pre-peel skin preparation. “The Perfect Peel utilises key ingredient Glutathione, which acts as a potent antioxidant, penetrating deeply into the skin's cellular level to combat oxidative damage and counteract premature wrinkling,” says Kelly.

The Tweakment

Profhilo®, from £300, available nationwide.

“Generally speaking, when it comes to skincare and treatments, men are less likely to opt for spa-like treatments but prefer to utilise technology and science-led protocols for more comprehensive, visible results,” says Dr Nina Bal, Dental Surgeon and Senior Aesthetic Practitioner.  Nina adds “My male patients aren’t afraid to explore injectables for natural-looking results – this is when I’ll offer Profhilo®.”

What is it?

Profhilo® is an injectable skin treatment that harnesses one of nature’s most potent molecules, Hyaluronic Acid. It is injected beneath the epidermis – the skin’s outer layers – where it enhances the skin’s regenerative and healing properties through a process called bio-remodeling.  More than just a skin hydrator, Profhilo is a potent alternative for bio-remodelling (it is not a dermal filler, a Polynucelotide, or a skin booster), and it stimulates collagen production, supports elastin fibres, and targets sagging tissue. It does not enhance volume or sculpt facial contours.