Win a Breast Augmentation!

Regular listener Cara Casey said she is finding a new radio station: "I think actually posting a photo of yourself and making your plea for fake breasts is a bit over the top," she said.

"To have people vote on your chest, essentially, is quite degrading."

Kris Manzurka defends his station saying:

“You’ve got some real good heritage radio stations here and then you’ve got a bunch of newbies like us trying to claw our way in. People are excited that AMP Radio is giving people the chance to win a perfectly legal procedure that they may not have the money to afford.”

Taking this into account, let’s not pretend that this competition was dreamed up by a philanthropist with the full welfare and wellbeing of the women in mind – no – it’s the brainchild of a self-confessed down and out radio station trying to “claw” its way into the rating war by dropping the ethical and moral barriers of responsibility and good taste to gain a pitiful statistical rating advantage.

One listener has filed a complaint with the Radio Advertising and Canadian Broadcast Standards Council. The Council says it will investigate any complaints but won’t take any action unless there is any evidence the contest has breached the organisation’s standards which include appropriate comments on human rights, gender, and race.

In a letter to the council, Calgary student Max Orwell writes, "I doubt very much that a radio ad campaign featuring the online submission, comparison and voting of male genitalia for a contest – with prize being 'augmentation' – would be acceptable?"

Critics, including sexuality and pop culture expert Rebecca Sullivan, say the contest is degrading and sexist. "To have this kind of contest in this day and age really smacks of a kind of pathetic desperation on the part of the radio station looking for cheap publicity and not really having any creative ideas how to get it," says Sullivan.

Although the minimum participant age is 18 it still does not shield younger viewers from hearing about the promotion.

The station has no control over its listening audience and cannot prevent young and vulnerable listeners from tuning in.

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