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In recent years aesthetic practitioners who study the outward signs of ageing on the face have been focussing on the loss of facial volume that occurs as many of us get older.
Loss of muscle tone, and, in particular, fat lying beneath the surface of the skin can flatten the once rounded profile of the cheeks.
It is thought by some that this loss of volume resulting in a more angular profile and hollowed cheeks can age the appearance of the face more than visible wrinkling of the skin.
Treatment options range from some minor procedures, that may help to reduce the appearance of the early signs of ageing in this area, to surgery that can have a more significant impact.
Dermal fillers are made of various kinds of natural, man-made or synthetic materials that have been developed for injection into the skin and lips; including hyaluronic acid.
Facial implants for areas such as the cheek or chin are used to correct defects, which have existed since birth, or by cosmetic surgeons for malarplasty (reshaping of the cheeks and jaw line)
Fat transfer, fat transplantation or microlipoinjection involves the collection of fat via liposuction for re-injection into other areas of the face and body.
Unlike dermal fillers which are aimed at mechanically filling wrinkles, folds and skin depressions, tissue stimulators are injectable products which cause a biological reaction in the tissue.