What Is a Liquid Face Lift and Who Is It Good For?

Social media and celebrity culture are fuelling an increased demand in facelift style results according to Cosmetic Doctor Dr Manav Bawa, Medical Director of Time Clinic & Trainer on behalf of Allergan Aesthetics, an AbbVie Company.

Below he gives us the low-down on The Liquid Face Lift – a non-surgical alternative...

The year of the lift: what is a liquid face lift and who is it good for?

When Kris Jenner stepped out looking transformed after her face lift surgery, #krisjennernewface saw over 50million posts on TikTok with many in awe of the results.

Cosmetic Doctor Dr Manav Bawa, Medical Director of Time Clinic & Trainer on behalf of Allergan Aesthetics, has seen an increase in demand for facelift-style results and explains that surgery isn’t the only means to a lifted look. The Liquid Facelift – using injectable treatments such as fillers and biostimulators – is a more accessible route to face-lift-like results for many.  

“There’s been a noticeable increase in interest around facelift-style results, and several factors are driving this. Social media and celebrity culture play a role—more people are exposed to transformations that promise lifted, sculpted features, often without clear context around what’s been done.

“It's important not to assume that surgery is the only—or the best—option for everyone. A liquid facelift can be a great option for individuals who want meaningful rejuvenation but aren't ready—or don’t feel the need—for surgery. It’s ideal for those who want subtle yet noticeable improvements with minimal downtime and the flexibility to adjust or refine results over time. Non-surgical treatments have evolved significantly, and we can now achieve impressive lifting and rejuvenation through a combination of volume restoration, skin regeneration, and hydration.”

Dr Manav Bawa explains everything you need to know about the Liquid Face Lift.

What is a Liquid Face Lift?

“The Liquid Face Lift approach typically combines structural fillers to restore volume and contour, with regenerative treatments that improve skin firmness and elasticity. The result is a naturally lifted appearance, with added benefits to skin quality and hydration. While it won’t replicate the effects of surgery in more advanced ageing, for the right candidate it offers a powerful, low-commitment alternative that’s both effective and reassuring. 

“Facial filler can create a lift by restoring structural support in areas where we naturally lose volume and definition over time. As we age, the fat pads in the face shift and shrink, and the bone also resorbs. This contributes to sagging and a loss of contour.

“The Juvéderm® range is designed to restore support where it’s been lost—particularly in the cheeks, temples, jawline and midface. By carefully rebuilding these foundations, we can create a natural lift and subtly recontour the face.

“Where there’s also a loss of skin collagen and elasticity, I often introduce HArmonyCA^TM, which stimulates collagen and elastin over time to improve skin firmness and give a ‘lift-like’ effect. The result is not just volume—it’s an overall refreshed, more youthful appearance, with the skin looking tighter and more supported.”

Who is it good for?

“Filler-based lifting is ideal for patients who have mild to moderate volume loss, early signs of sagging, and a good degree of skin quality. These individuals respond beautifully to treatment with Juvéderm for volume and structure, and HArmonyCA for boosting skin firmness over time. For someone in this group, we can often achieve a really impressive ‘lift’ without needing surgical intervention.

However, if there’s significant skin laxity, very heavy lower face descent, or the desire for a permanent result, surgery may be more appropriate. That said, I often find patients prefer to try a non-surgical approach first—and many are surprised by how effective it can be when done well.”

How long do results last?

“Using the Juvéderm family of products, we can rebuild structure and restore facial contours with results lasting between 12 and 24 months. When paired with HArmonyCA, which continues to stimulate collagen and elastin for up to 18 months, the effect is both immediate and long-lasting. For many patients, this combination offers the rejuvenation they’re looking for, without the downtime or permanence of surgery. It’s also completely tailored to each individual, which makes it a very safe and flexible choice.”

^{These comments are the opinion of Dr Manav Bawa and have not been scripted by Allergan Aesthetics, an AbbVie company.}