Podcast: How to Market Your Business Online

Mr Adrian Richards is a Consultant Plastic & Cosmetic Surgeon and is Medical Director at The Private Clinic of Harley Street. He trained in Oxford and London.

Ron Myers is Director of www.consultingroom.com and has many years of experience in the Aesthetics industry in the UK. He specialises in online marketing and practice managment to help you get the best out of your marketing efforts.

In this podcast he discusses how you can use the following to maximise the success of your online efforts:

Google analytics- free service to help you understand how many people are visiting your website and how they are finding you.
Google alerts- free service allowing you to monitor your online presence and those of your competitors daily
Tips for maximising your return from Google Pay per click (PPC) campaigns
spyfu.com- an excellent free tool for analysing your and your competitors' website

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