Strategic Partnership Builder

Kendrick PR
By Kendrick PR

Our expert team create winning formulas of strategic and tactical support for premium beauty brands, clinics, and practitioners with clear ambitions for growth.

Award-winning communications expert Julia Kendrick has launched the E.L.I.T.E. Reputation Programme – a breakthrough, first of its kind online training programme designed specifically for aesthetic practitioners who want a straightforward, jargon-free approach to business strategy, PR and marketing.

With the current coronavirus situation, she has also offered the Successful Issues Management module for free to businesses at this time to help give them some straightforward communications and marketing advice to help them navigate the current situation and keep their businesses visible.

The module includes a strategic guidance sheet (tailored to the COVID-19 situation), a template statement sheet for clinics to write their own release – and a link to the original issues management webinar video.

The E.L.I.T.E. Reputation Programme is the industry’s first online PR & marketing training designed specifically for aesthetic practitioners who want a straightforward, jargon-free approach to business strategy, PR and marketing. Comprised of 24 individual learning modules, E.L.I.T.E. can be tailor-made to suit practitioner’s individual needs, time and budget. From developing your clinic USPs, to mastering newsletters, blogs, press releases and media – practitioners can set the pace to develop their own PR and marketing capabilities through a host of training videos, powerpoint decks, homework exercises and downloadable templates.

The programme has been built on a proven four-step methodology, which aims to take businesses from a standing start to a strong, credible reputation by:

  • Establishing powerful messaging
  • Leveraging compelling content
  • Initiating positive relationships
  • Targeting key audiences
  • Elevating above competitors


With the current lockdown, social media and videos provide an essential way to maintain your visibility, engage with patients and keep your business afloat during the crunch. We have therefore made the Creating & Using Videos module of the programme available FOR FREE to Consulting Room Members.

  1. Simply go to: and click PURCHASE MODULE
  2. You will be asked to create an ELITE Reputation account – then select the Creating Videos module (you may have to input card details but you will not be charged)
  3. Use the code CROOMVideo in the coupons box to claim your free module
  4. You will then be able to access your account from and click on the little padlock in the bottom left corner
  5. Enter your new ELITE account details which should take you to your profile page where you can access all the content. Here’s a little video to help you – just in case!

Now is an ideal time to work ON your business instead of IN your business – if you’d like to take this opportunity to upskill yourself with further PR and marketing skills, Consulting Room members can benefit from an exclusive 20% discount on the rest of the E.L.I.T.E. Reputation modules for a limited time. Simply follow the same process above to purchase more modules and input the coupon code CROOM2020 to get 20% off!

The codes again:

CROOMVideo – Free access to the E.L.I.T.E Creating & Using Video module
CROOM2020 – 20% discount on the rest of the ELITE programme

Download Successful Issues Management statement here

Download Global Crisis Management exercise sheet here

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