Presentation: Solutions to Address Market Challenges

This presentation is hosted by Lorna Bowes, Director from Aesthetic Source.

Lorna has had an interest in dermatology since her first staff nurse role in dermatology in 1987, she then joined the aesthetics arena in the early 1990’s.

As well as many years of delivering medical aesthetic procedures, Lorna has trained many doctors, nurses and dentists to administer basic and advanced fillers, toxins, dermal roller and peels. She has trained doctors in Europe on advanced dermal filler techniques and lectured regularly on aesthetic procedures and aesthetic business management.

Lorna was a member of the Royal College of Nurses Aesthetic Nurse Forum committee, a founder of the British Association of Cosmetic Nurses, and is a regular speaker at their conferences, most recently giving lectures on “The 20-year patient”, “Do No Harm” and “Consultation Skills in Aesthetic Practice”.

As Consultant Editor to the Journal of Aesthetic Nursing, Lorna Chaired the first conference to be held under the banner of the journal, Clinical Excellence in Aesthetic Medicine, in July 2012.

In an ever-evolving market with new technologies launching year after year, staying ahead of the curve can be challenging. External environmental factors such as BREXIT, market fluctuation pandemics and changing regulations, can have huge implications on our businesses. Looking at creative solutions to address these challenges can be impactful whether short or long-term plans and in turn can help motivate teams and drive forward our businesses, even in testing times. Having experienced many challenges throughout the years, I will discuss how I overcame these and continue to move forward and grow my business.

The presentation slides are available via the PDF download here.