Tweak, the Treatment Passport app designed to help patients keep a record of their aesthetic treatments, has confirmed the full details of its partnerships with the British Association of Medical Aesthetic Nurses (BAMAN) and the British College of Aesthetic Medicine (BCAM).
Both partnerships are now live, bringing together Tweak’s digital patient record technology with the professional expertise and patient-safety focus of two leading organisations within medical aesthetics.
The collaborations share a common objective: to make it easier for patients to identify verified medical aesthetic professionals, while giving patients a convenient way to keep a record of the treatments, products and practitioners involved in their care.
Choosing an aesthetic practitioner can be a significant decision, yet patients may not always know what qualifications, professional memberships or experience they should be looking for.
BCAM’s Vet It Before You Get It campaign encourages patients to take a more informed approach before undergoing aesthetic treatment, including checking their practitioner’s credentials and keeping a record of the treatments they have received.
Tweak is among the digital tools named as part of the campaign, supporting its focus on giving patients greater visibility and control over their treatment history.
The Treatment Passport allows patients to create and maintain their own record of aesthetic treatments, products and practitioners. The record can then be carried with them if they move between clinics, helping to provide continuity when accessing aesthetic services from different practitioners.
For patients who may have undergone multiple treatments across different clinics, having this information in one place can provide a useful overview of their aesthetic treatment journey.
The partnerships with BAMAN and BCAM combine member benefits with a programme of joint activity taking place throughout the autumn.
This includes Instagram Live sessions featuring representatives from each organisation, giving members and the wider aesthetic community an opportunity to hear more about the collaboration and the role of patient-held treatment records.
Tweak will also have a speaking slot at a BCAM regional meeting, while member-facing content will be developed with both associations to support their respective communities.
BCAM and BAMAN members can access Tweak through the member benefit programmes offered by their respective organisations.
The collaboration therefore extends beyond simply providing access to a digital tool, bringing together professional standards, practitioner verification and patient-held treatment information.
For Tweak, working with professional organisations such as BAMAN and BCAM provides an opportunity to support a wider movement towards better-informed patients and greater transparency within aesthetic medicine.
Dr Kat Bennett, founder of Tweak, said:
“Patients are being asked to make decisions about who treats them with very little to go on. Working with BAMAN and BCAM means the people setting the standards and the patients trying to find those standards are finally pointing in the same direction. That is the whole reason Tweak exists.”
The partnership also recognises the importance of making practitioners’ professional credentials more visible to the patients they treat.
Amy Bird, BAMAN Chair, said:
“Our members are highly qualified medical professionals, but that isn’t always visible to the patient sitting in front of them. Supporting a tool that helps patients recognise verified practitioners, and keep their own treatment record, is a practical step towards safer patient journeys.”
For patients, the ability to check credentials before treatment and retain their own treatment history can help them take a more active role in decisions about their care.
BCAM’s Vet It Before You Get It campaign places emphasis on encouraging patients to carry out checks before choosing an aesthetic practitioner.
This includes checking the credentials of the person providing treatment and understanding their professional background, alongside keeping a record of treatments received.
Dr Sophie Shotter, BCAM President, said:
“Encouraging patients to check credentials before they book, and to keep a record of what they have had done, is central to our Vet It Before You Get It campaign. Digital tools like Tweak give patients a straightforward way to do both.”
Tweak’s inclusion among the digital tools highlighted by the campaign reflects the growing role technology can play in supporting patients throughout their aesthetic treatment journeys.
Rather than relying solely on information held by individual clinics, a patient-held record gives the individual greater ownership of their treatment history.
The Tweak Treatment Passport is designed to give patients a central place to record key information about their aesthetic treatments.
Patients can use it to keep track of:
The ability to carry this information between clinics may be particularly useful for patients who use multiple practitioners or relocate and begin receiving treatment elsewhere.
For practitioners, the concept also supports a more transparent relationship with patients by giving individuals access to a record of the treatments they have received.
The BAMAN and BCAM partnerships will continue to develop through a programme of activity over the autumn.
Alongside the Instagram Live sessions and member-facing content, Tweak’s participation in a BCAM regional meeting will provide an opportunity to explore the role of digital patient records and practitioner verification within the wider medical aesthetics sector.
Together, the organisations are seeking to make two important aspects of the patient journey more straightforward: helping patients establish who they are considering treatment with, and ensuring they can maintain a record of what treatment they have received.
As aesthetic medicine continues to evolve, initiatives that support informed decision-making, professional transparency and patient ownership of treatment information are becoming increasingly important.
For more information about Tweak and the Treatment Passport, visit:
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