The most important thing to know about PR is that it’s not a one-off activity. Keeping ‘public relations’ going and maintaining interest in your business is key; be that with patients, the media, or stakeholders.
Common PR tools include marketing emails and clinic blogs, but do you ever find that you’re stuck for new things to say?
Or you haven’t had time to update the blog or send out a mail in ages?
Guide by Julia Kendrick, Kendrick PR Consulting Ltd
Julia Kendrick has over 10 years of experience in public relations, and is the founder of new start-up Kendrick PR Consulting: a bespoke strategic consultancy service specialising in medical aesthetics and healthcare PR.
A previous winner of the Communiqué Young Achiever Award, Julia is passionate about delivering award-winning client campaigns and high-calibre results.
To download the Editorial Planning for Clinic Communications, click here.