Bolton Named as UK City Most Interested in Weight Loss Medications

Bolton has come out on top of a new poll looking at interest in weight loss medications across the UK.

The research looked at the Google search volume of weight loss medication-related terms, such as ‘best weight loss medication”, as well as weight loss medications, such as Ozempic, Wegovy and Saxenda. 

Interest in weight loss medications has soared globally over the past couple of years, with almost half (45%) of adults living in the US expressing interest in prescription weight-loss drugs, according to research by KFF.

This pattern has been emphasised by the recent Ozempic trend, in which many celebrities and social media influences have promoted use of the drug. This has led to a huge surge in interest, and Ozempic was found to be the most searched-for weight loss drug in every area across the UK.

Simple Online Pharmacy decided to investigate which UK areas would most likely be interested in newly available weight loss medication.
Using Google Keyword Planner, they looked at the average number of monthly searches for weight loss medication-related terms, such as ‘weight loss medication cost’ and ‘weight loss drugs’, alongside names of various weight loss medications.

The total number of searches was compared to local population sizes in UK towns and cities to find the areas most interested in the use of weight loss medications.

The area found to be the most interested in weight loss medications was Bolton, with 2,159 monthly searches per 100,000 people for weight loss drugs and related terms. Overall, Bolton had a monthly search volume of 3,051. In second was Croydon, which generated an average of 1,706 monthly searches per 100,000 people. Ranking third was Doncaster, which had a monthly average of 1,620 searches per 100,000 people. 

On the other end of the spectrum, Oxford was identified as the UK area least interested in the use of weight loss medication, with just 270 monthly searches per 100,000 people.