Trends review and predictions
Leading aesthetic device company BTL shares its insights for 2025
This year marked a pivotal shift in the aesthetics industry, with trends moving towards regenerative treatments and longevity-focused therapies. BTL KOL’s report that patients are increasingly seeking treatments aimed at enhancing the body’s natural regenerative abilities, promoting a longer-lasting, more holistic approach to aesthetics. Social media platforms such as Instagram and TikTok have democratised access to information, normalising treatments that were once considered niche. This cultural shift, alongside innovations in medical technology, has propelled aesthetic procedures into mainstream wellness routines.
Emergence of longevity and regenerative medicine
“Longevity has become an emerging field of interest in aesthetic practices,” shares Dr Mohammed Enayat of Hum2n clinic, noting a rising desire among patients to slow the ageing process, improve quality of life, and enhance overall vitality. This patient-centred approach has influenced a surge in regenerative treatments, prioritising techniques that support skin and tissue health over time.
Dr Wassim Taktouk of Taktouk Clinic echoes this trend, emphasising that “patients are looking to harness their own bodies’ abilities to produce collagen, elastin, and hyaluronic acid” through methods like biostimulant injections and energy-based devices. These methods, designed to promote a natural and refreshed appearance, have become foundational in aesthetic offerings this year. 23MD’s Dr Suha Kersh, another advocate for the regenerative approach, adds that “regenerative medicine is gaining confidence, allowing a broader scope in treatment delivery for skin priming and tissue regeneration.”
This focus on self-renewal extends to intimate health awareness, with increased demand for treatments addressing women’s intimate wellness alongside traditional aesthetics, as noted by consultant gynaecologist Tania Adib.
The role of BTL sevices in 2024 trends
BTL devices have played an integral role in the movement toward longevity-focused and regenerative treatments, providing technology that aids in muscle maintenance and collagen production. “BTL supports muscle mass maintenance and even reverses age-related sarcopenia, especially in the pelvic floor,” says Dr Enayat.
Dr Kersh highlights the BTL portfolio’s “holistic approach” to healing and tissue regeneration, delivering healthier, tighter skin. Additionally, Dr Taktouk lauds the BTL EXION for its notable impact on collagen, elastin, and hyaluronic acid production, stating it’s an ideal complement to other aesthetic treatments.
For intimate health, Adib emphasises BTL’s EMSELLA device, which addresses vaginal health and pelvic floor strength to improve both comfort and quality of life.
Looking ahead: 2025 aesthetic predictions
Experts predict that regenerative and longevity-focused treatments will continue to thrive in 2025, with a few notable developments expected:
- Longevity and slowing the effects of ageing: Dr Enayat anticipates more in-depth conversations around muscle mass maintenance and a greater understanding of internal ageing processes. “Looking at the root cause and the inevitable future allows us to modulate patients’ current health states, focusing on maintaining and improving them,” says Dr Enayat. His approach aims to prevent decline and support long-term vitality, prioritising strategies that address ageing at its core and promoting sustained health for as long as possible. This focus on preventative care represents a significant shift in aesthetic medicine, moving from surface-level treatments to practices that enhance both appearance and overall well-being.
- Biostimulating technologies: Dr Kersh foresees regenerative treatments becoming even more effective, particularly when integrated with cosmetic aesthetic treatments. “Combining SkinBoosters and biostimulants with BTL devices, such as EXION and EMFACE, delivers improved skin tone and firmness, paired with muscle strengthening for a natural lift,” she explains. This trend has become particularly relevant with the rise of weight-loss medications like Ozempic, which, while effective in reducing body weight, often results in skin laxity. This synergy between medical treatments and aesthetics reflects the industry’s shift toward addressing broader health and aesthetic needs, ensuring patients feel confident and rejuvenated at every stage of their journey.
- Quiet Luxury Face: Dr Wassim Taktouk anticipates that the demand for skin quality solutions through regenerative technologies will continue to surge as patients increasingly seek out non- and minimally invasive treatments. These options offer smooth, firm, “filter-like” skin, catering to the trend of achieving a natural yet polished appearance. According to Dr Taktouk, aesthetics is shifting towards what he describes as the “Quiet Luxury Face,” where patients desire subtle enhancements without a look that’s overly altered or artificial. “The skin doesn’t need to be wrinkle-free; it just has to look and feel its best,” he explains. To meet this demand, he advocates a holistic approach, combining advanced technologies, injectables, and professional-grade skincare. He and Dr. Kersh both foresee that this balanced method will become essential for achieving optimal skin health and a naturally refined appearance.
- Increased intimate health treatments: Adib expects to see a growing number of women and men seeking to optimise intimate health as they age, integrating these treatments as part of a comprehensive aesthetic routine. With advancements in technology and the availability of non-invasive solutions, treatments addressing intimate health are becoming more accessible and accepted, paving the way for an aesthetic landscape that prioritises both external and internal wellness.
In 2025, social media is predicted to remain a driving force behind the demand for aesthetic treatments, with platforms like TikTok continuing to spark viral discussions about procedures, product recommendations, and real patient experiences. This accessibility of information has created a hyper-informed consumer base eager to explore innovative and effective solutions.
A key trend emerging alongside this is the rise in the use of weight-loss medications such as Ozempic, which have taken the US and global markets by storm. While these treatments have provided transformative results for patients, rapid weight loss often leads to concerns about skin laxity, prompting a growing need for complementary aesthetic treatments. In fact, some US doctors now prescribe Ozempic only in combination with treatments such as those offered by BTL, ensuring patients achieve holistic, satisfying results that address both body composition and skin quality.
BTL’s cutting-edge portfolio of devices—including EMSCULPT NEO, EMSELLA, EMFACE, EXION, and EMTONE—is uniquely positioned to meet these growing demands.
By strengthening muscle, tightening skin, and promoting collagen and elastin production, these technologies provide effective, non-invasive solutions for addressing patient concerns. As consumers increasingly seek to refine and optimise their aesthetic outcomes, BTL’s innovative devices are set to lead the industry in 2025, catering to the needs of a more health-conscious and socially informed audience.