There’s Something in the Aura
We discover how Aura is bringing innovative reality technology to the aesthetic arena.
Capturing ideal before-and-after (B&A) images with identical positioning and lighting has long been a challenge. The use of B&As is important from a research and teaching perspective and critical from a patient consultation, record-keeping, and litigation perspective.
“Aura” brings us precision aesthetic technology from the leaders in reality technology. Harnessing well-established reality technology, Aura is built upon Hexagon’s lineage of technological innovation spanning decades.
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What is Aura, and how can it help me in my clinical practice?
Aura provides you with photorealistic 3D visualisations of the human face and neck, allowing us to work with a “3D digital twin” in a single image capture. In turn, this creates a common visual language between you and your patients, redefining the process of image capture and visualisation in consultations, teachings and clinical research.
Aura offers you a sophisticated product that generates and displays the patient’s “digital 3D” self for the first time in the aesthetic field.
Aura is part of Hexagon, the global leader in reality technology, the easy to use image capture device and intuitive platform delivers a new, powerful, yet simple photo-realistic facial imaging system by leveraging Hexagon’s expertise in sensors and software that capture our world in 3D with trusted, proven precision.
Norbert Hanke, EVP, Hexagon says, “We are thrilled to finally bring Hexagon’s expertise in reality technology to the most complex landscape of all – the human face. The Aura 3D Imaging System pushes the boundaries for what is possible in aesthetics. This powerful tool brings a shared visual language to the consultation process, enabling patients to better understand treatment recommendations and see clear proof of its effectiveness, transforming the patient-practitioner relationship while increasing ROI for aesthetic practitioners.”
Aura is unmatched, serving real-time and comprehensive analysis by harnessing state-of-the-art AI-based intelligence, which is directly accessible on the practitioner’s device. The imaging and analytics toolkit fosters a mutual visual language between the patients and practitioners, ultimately boosting consultations, encouraging sound decision-making, and fortifying patient trust and confidence.
Working in partnership with Aura 3D Imaging System, you can improve how patients visualise and interpret their current state, fostering a mutual understanding for coordinating their aesthetic journey. Comprehensive skin reports, including wrinkles, pores, red and brown spots, and texture, along with before-and-after images of the digital counterpart, amplify their trust in treatment plans. Moreover, Aura’s user-friendly and instinctive interface requires minimal training and brings the focus back to patient interaction and treatment planning.
Aura enables you to effectively portray your patients’ skin and appearance transformation over time, highlighting the clear enhancements associated with their treatment plan.
“The Aura System elevates aesthetic and dermatological care, analysing key skin aspects with precision. It’s easy to use and encourages direct patient interaction, elevating our clinical communication. Practical as well as high performance, it will be a valued asset in any modern skincare practice”, shares Dr Sophie Shotter.
Enhancing aesthetic practice standards
Experience to date shows that Aura is intuitive and can be incorporated in clinic without the necessity for extensive learning. With simple training, clinic staff, assistants, or technicians have the knowledge to work with Aura. Such ease of use of Aura bolsters consultation efficiency and user confidence.
An additional feature of Aura is its portability. The uniqueness of Aura’s hardware configuration blends multiple cameras into a single, portable, lightweight device, which comes in a carry-on suitcase empowering you to transport it with ease between venues.
The Aura 3D Imaging System brings aesthetic and dermatological consultations to a new height by analysing crucial skin aspects with unsurpassed precision.
“The Aura 3D Imaging system captures the patient in a single instance and offers aesthetic practitioners a photorealistic 3D visualisation, complete with skin analysis features and volume comparison. It also enables vector analysis of pre and post-treatment captures. Unlike other systems that need 3-4 photos to capture all features, Aura necessitates only a single capture. The Aura 3D Imaging system employs Hexagon’s tested and trusted technology, adapting it for the most challenging landscape ever captured in 3D – the human face,” says Hexagon’s Vice President of Innovation, Simon Mark.
In addition, Aura serves as a significant learning resource for practitioners and patients as it enables you to take pictures, carry out procedures, and subsequently examine the pre- and post-procedure outcomes together with both your patient and colleagues in clinical, teaching and research contexts. This ongoing cycle of conversation and analysis of the results with the patient supports you in pinpointing areas of enhancement, paving the way for superior results and patient outcomes.
Aura is user-friendly and promotes direct engagement with patients and augments clinical dialogue. As a high-performing device, it is poised to be invaluable in any contemporary skincare practice.
For further information, please visit aurareality.com, and for purchase information, please call AestheticSource, exclusive UK and Ireland distributor, on 01234 313130 or email orders@aestheticsource.com