Wayne Rooney

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Vain Rooney - Is the recent trend in male celebrities going under the knife making male cosmetic surgery more socially acceptable?

Footballer Wayne Rooney was in the press again recently. This time however it was not his antics on the pitch but his recent hair transplant that caused a stir. So is this rise in male celebrities undergoing cosmetic surgery encouraging the ordinary working man to do the same?

The Wayne Rooney guide to hair transplants... now hairs something you don't read every day!

Who knew Wayne Rooney had such comical roots? It seems Rooney has become the unofficial mascot of balding men everywhere. He's been championed for his outspokenness on the subject and praised for bringing publicity to the issue and sparked off a surge in similar hair loss procedures.