Eastern Cosmetic Advertising Novel Marketing Ideas from `Lew` to Me!

Posted on the 22 February 2012 at 14:56

Rarely a day goes by when I don’t receive an email from a “reputable Chinese manufacturer” or my “good friend Kyle from China” offering cut price 'Botox', cheap lasers or some kind of radical new product that hasn’t hit the UK marketplace yet.

Undoubtedly, the amount of communications regarding Chinese Botox (or Cho-Tox as members of the industry have dubbed it) has increased in the past few months and apart from the odd cursory glance I rarely give these offers a second thought.

Perhaps this is why those cunning marketers in the East have been forced to come up with an innovative and novel approach to grab our attention.

Consulting Room Services Manager Danny Large recently received this humorous campaign in his inbox regarding a tripolar radiofrequency (RF) device.

Dear Danny,

How are you? Hope you are well !
This is ME. Susan Lew ! Hope my sweet smiling bring good luck to you and then give yourself a nice smile. I know you are exhausted for reading so many mails all day, just take two minute to read out this mail. Thanks for your enquiry before.

This is Susan, working from Guangzhou prebeauty.

Now i inform you a good news, one new machine Tripolar RF has came out concerning slimming:

It combined 40KHz cavitaion and Tripolar RF:

Cavitation:                             cracking fatness.

Tripolar specific areas treated :

skin tighten :                       like face, Neck jowls, arms batwings
Cellulite reduction:             abdomen, obiques(love handles)buttocks, thighs-inner an outer
Function:                            Celluite reduction, improving skin tighten, lymphatic drainage, detox, metabolism, blood circulation

We have :
Warrenty: 2 Years
Certificate: CE Approvalled

We our Factory develop two or three beauty equipment every month. Hope i could do something for you.
I think you should go to our website to have a look at, you could make profits, if you have any question feel free to contact me or emails me .

Best regards


Whilst I don’t think The Consulting Room will adopt this marketing strategy (fear not members you’re not likely to be seeing images of our team frolicking at the seaside any time soon!) it made us chuckle and like a lot of things in the aesthetic industry it certainly is a novel approach!

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