Meet Harpar Grace's 'Skin Squad': The Mobile Activation Team

This month, Harpar Grace International launched its latest initiative, the 'Skin Squad', a fresh mobile unit delivering custom activations, events, and educational experiences directly to HGI’s UK and Irish clientele. Their customer-focused approach aims to foster growth and provide extensive support to aesthetic clinics and wellness establishments that carry HGI’s skincare, haircare, and well-being solutions.

Managers overseeing clinics and studios aiming to bolster their in-house capabilities can enlist the aid of the HGI ‘Skin Squad’. Supporting brands like iS Clinical, Déesse Pro, RevitaLash Cosmetics, and Totally Derma, the team is equipped to offer retraining on both new and signature products, conduct VIP and influencer treatments, oversee social activations - including live content creation - and assist in customer events catering to both potential and loyal patrons.

“The Skin Squad is your clinic and salon strategic partner for success” comments Katie Hughes-Dawkins, Head of Engagement and Relations.  “The team offers a completely bespoke service – from troubleshooting brand challenges to amplify sales, to bringing extra social impact to promotions and events.”

She adds, “Skin Squad is an operational first. A trained mobile team that can quickly remove the headache of new product or team training, develop compelling social content, or scale up prospecting events with compelling itineraries and offers… all whilst safeguarding the time of skilled, busy therapists and medical professionals. We’re looking forward to supporting our partners with the prescriptive help we know they want”.