Do You Know Where Your Customers Are Coming From?

 

 

If you rely on an auto-responder to thank people for emails so that you can reply at your leisure, that is a perfectly valid solution. Just don’t forget to deal with other enquiries in a timely manner, including those not generated directly from the potential client, such as those coming via Consulting Room. Potential customers may go elsewhere when they don’t hear from you after a day or so.

Did You Know? Email referrals generated from Consulting Room come from admin@consultingroom.com so please make sure this email address is in your white list so you don’t lose new business to your spam box.  

 

You can also see and track both the number and the content of the referral emails via the Members Area.

 

 

Do you use Google™ Analytics, or other web traffic tracking software, to see which websites and keyword searches are sending visitors to your website? 

 

 

If the answer is no, then please learn more about how you can monitor this traffic, for free, with Google Analytics (www.google.co.uk/analytics). It’s quick and simple for your web designer to implement the tracking code for you, then you can easily analyse your traffic flow, including visitors coming to your site via Consulting Room.

 

 

If not, then add it in, either as a drop-down list or as a text box. That way you can see who comes via word of mouth, who found you via a search engine, a local magazine, a social media post or a directory search result such as Consulting Room. It’s another great way to track where people are hearing about you.

 

Did You Know? Clicks to visit your website or blog site sent directly from the links on your Consulting Room profile are tracked and can be viewed and analysed in the Members Area.

 

 

 

It’s great to build up a social following, but you need to talk to them, and then give them the next call to action to come into your clinic. Whether you choose to offer social media-only incentives or special offers is up to you, but don’t forget to track it; perhaps with a promo code or social sharing proof. 

 

Did You Know? Clicks to visit your social media pages such as Facebook, Instagram, Twitter, Linkedin, or Pinterest which come directly from the links on your Consulting Room profile are also tracked and can be seen on monthly and annual graphs in the Members Area.