Consulting Room Case Study: 250% Growth in Monthly Sales

2020 has been an emotional rollercoaster for us all. But some of you have come through this year in much better shape than others, and the difference seems to be one of taking the right sort of positive action by working on improving different aspect of your business, particularly in relation to marketing and communication to customers/potential customers.

A case in point is one that is very personal to me. When the last lockdown happened my daughter, Zoe, had only recently left the security of a job to “take the leap” and work full time in her own business, where she rents a single room in a nurse led clinic in Kenilworth.

As a sole trader with little trading history (who didn’t rent her own premises) she was one of the many of you who struggled to find any practical financial support from the Government.
Her sales in February and March had reached circa £5-£6K, and she had just taken on a part time member of staff – so timing wasn’t great!

After we had all got over the initial shock of lockdown, we discussed some of the simple and practical things that Zoe could do to generate income (when she couldn’t treat her clients) and build her business so that it was in better shape when lockdown ended.

Roll forward 6 months and her business turnover has grown from circa £5.5K in March to £14.5K in October, and as a result she remains very positive about the future of her business in 2021 – even talking about raising prices (as she now has to get VAT registered!).