Cosmetic Advertising

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How to better understand the cost of cosmetic surgery

How to better understand the cost of cosmetic surgery

We all like a good deal, to feel that we are getting value for money when we buy things. Inevitably, the cost of any cosmetic surgery will also play a role in the decision making process. 

Beware Discount Mole Removal Deals

We all love a bargain and the explosion of online discount sites has made it part of our culture to seek out deals, but there are certain treatments where shopping around for the cheapest deal might not be the best idea; one such area is mole removal.

What is All The Fuss About Google Plus?

Google+ (pronounced and sometimes written as Google Plus) is a social networking and identity service. Why is Google+ important if you are in business?

CoolSculpting On The London Underground

Skin care and beauty company, Beyond MediSpa have chosen to launch their latest advertising campaign on the stairs, lifts and escalator panels at Knightsbridge Tube Station in Central London. It does raise the questions about the advertising of cosmetic surgery and non invasive procedures.

GroupOff! You just don't get something for nothing. Mystery Shopper for hair removal through Groupon

As clinic owners, my partner Paul Stapleton and I are often taken aback by new-provider claims regarding their own services. Recently, we became so fed up with the claims being made by a competitor that we decided to take advantage of a Groupon offer, we paid our ?99 and sent someone along to find out all about their service.

Groupon Laser Hair Removal: It is Not a Great `Deal` for Customers or Clinics

I have been asked on occasion why I don`t offer Groupon deals at my clinic. Daily deal sites like Groupon, Living Social and Wowcher are no good for businesses and customers alike, and here`s why.

Call for injectable cosmetic fillers to be banned from public exhibitions

Many beauty shows across the UK are guilty of offering members of the public injectable cosmetic fillers. In a bid to put a halt to this unethical practice, the Safety In Beauty Campaign is pledging to spearhead a ban on the practice at as many beauty shows possible around the UK.

Tanning salons still using provocative marketing of sun beds

I was lucky enough to spend last weekend in Exeter, Devon. As we drove into the city I was shocked, amazed and well just plain flabbergasted at the marketing of a tanning shop which we past by ? the shop was called Vit-D Tanning!

What to look for when hiring a web design agency

The intention of this blog is to provide you with five tips you can use when hiring a website design agency for your cosmetic or aesthetic business. When you finish reading it you will hopefully know what to ask, what to look out for and how to get the best out of your supplier.

Botox - When branding becomes as commonly used as a `hoover`

Now Botox for Hair is the latest product to ride on the success of an already well established brand, but for how much longer.

Does your website do what it is suppose to do? Tips for your home page.

Recent research says you have less than 10 seconds to impress your visitor convince them to stay on your website. Here are my 5 things you should include on your home page.

Responsible cosmetic surgery advertising post Keogh banned by glossy magazines for not being perfect enough

This week a national cosmetic surgery chain, MYA Cosmetic Surgery has been outraged that a proposed advert for its cosmetic surgery services has been refused by a series of online women?s magazines who felt that the images of women featured simply weren?t ?perfect enough?.

Are Dentists allowed to call themselves Doctors? No, say the ASA.

Dentists have long been accustomed to being able to call themselves by the title Dr. or Doctor, something which their own regulator permits; but the Advertising Standards Authority continues to chastise those who do so in advertising materials as they believe the title is misleading.

Children aren't influenced by Cosmetic Surgery Advertisements so why a call for a ban? Turf Wars!

Recently the British Association of Aesthetic Plastic Surgeons BAAPS called for a ban on cosmetic surgery advertisements. If we accept the need to ban these ads - just what would we ban?

Cosmetic Surgery Advertising Ban, Don't shoot the messenger

The British Association of Aesthetic Plastic Surgeons (BAAPS) has lobbied for strict controls on advertising for cosmetic surgery. BAAPS has consistently stood up for high standards and its recommendations should be seen in the context of a general campaign to improve services to cosmetic surgery patients. However, some of the recommendations are probably unnecessary, some would be difficult to implement and others are directed to the message about cosemtic surgery services when arguably it is the services themselves which require attention.

BAAPS Submits Own CAP Code for Advertising Standards in Cosmetic Surgery Industry, Banning Adverts to Under 18s.

At their annual conference, held this year at the Royal College of Physicians in London, The British Association of Aesthetic Plastic Surgeons (BAAPS) announced that they have drafted and submitted a new, strict advertising code to the regulator CAP (the Committee of Advertising Practice), which sets out policies for the Advertising Standards Authority (ASA).

Men's Skincare; Just being yourself, because you're worth it!

As the now well known saying goes ...men are from Mars and women are from Venus, and it would seem that this sentiment on the differences between the sexes is also borne out in the skincare marketplace, and more noticeably in how products are targeted and marketed differently to men and women.

Are Nipples Really So Offensive?

If you are a social media user / yummy mummy / avid news-follower / combination of all three, you may have noticed the uproar about Nipples. Perhaps you even joined in the debate. Social Media giants Facebook have long been censoring photographs containing breastfeeding images. How does this relate to cosmetic surgery?

Should Botox and Fillers be Sold to the General Public from an Exhibition Stand?

My daughter is in her first year of training to be a beauty therapist. I was chauffeur driven a good part of the way on our trip from Rugby down to the mecca for beauty therapists, Professional Beauty, at the EXCEL in London. Buried amongst the exhibitors we came across a nurse offering cut price Botox and filler injections from her exhibition stand.

Are these the highest value cosmetic surgery deals ever on Groupon?

Like many in the industry, I tend to keep an eye on deal website Groupon with a mixture of fascination and suspicion. On the one hand its effectiveness in drumming up business is to be applauded; however, I cant help noting its moral and ethical pitfalls, especially when it comes to responsible Cosmetic Surgery advertising.

Eastern Cosmetic Advertising Novel Marketing Ideas from `Lew` to Me!

Rarely a day goes by when I dont receive an email from a reputable Chinese manufacturer or my good friend Kyle from China offering cut price 'Botox', cheap lasers or some kind of radical new product that hasnt hit the UK marketplace yet. We recently received this humorous campaign in his inbox regarding a tripolar radiofrequency (RF) device.

Buyer Beware - the danger of cheap laser hair removal

The recent surge in popularity of discount voucher sites, most notably Groupon, has made laser and IPL (Intense Pulse Light) hair removal cheaper and easier than ever to get. However, consumers should beware of these sounds-too-good-to-be-true deals, they may be cutting the price of the treatment but are they also cutting corners?

Groupon Plastic Surgery Deal is Banned by the Advertising Standards Agency

The ASA have taken their first step in prohibiting the sale of cosmetic surgery deals on social deal sites by bannning an ad from Groupon for 5,000 worth of cosmetic surgery.

Is a picture book the best way to teach children about cosmetic surgery?

Cosmetic surgery is becoming widely acceptable in society. Of course, this is something that people will forever argue over, but putting the facts and figures to one side for a second, its interesting to think about how education about surgery can be woven into the way people raise their children.

Group Deals: Dont Be Fooled By Bargain Botox

In response to a Wowcher advert that advertised discount Botox treatments in the Metro in violation of the Advertising Standards Authority recommendations, IHAS are warning not to subscribe to these potentially unsafe and misleading deals.

Outrage over Magazines 'crass' offer of Free Surgery

The October issue of Love It! Magazine has come under criticism from members of the aesthetic industry for their competition offering free surgery to its readers. The competition, entitled Who Deserves Cosmetic Surgery the Most, allows its readers to vote for the winner.

And the winner is.... Breast Augmentations being used in prize giveaways - the rise of this startling new trend

A Canadian radio station, Calgary AMP 90.3fm and Desperados nightclub are holding a contest to win a $10,000 breast augmentation procedure. The contest, named the Breast Summer Ever, is the latest Cosmetic Surgery prize contest to hit the headlines and stir up social controversy.

My Big Fat Plastic Surgery Prize Draw... are you big fat kidding me?

Last week we were dumbfounded by the announcement of My Big Fat Plastic Surgery Prize Draw a cosmetic surgery lottery held in a London nightclub and championed by the human Barbie, Sarah Burge, and ULuvka a Polish vodka company. This may sound like the start of a bad joke (which is exactly what we thought it was at first!) but its true...

Cosmetic Surgery Network Consultants A New Home Based Business Opportunity!

Do you want to break into the cosmetic industry? Do you want to work from home, control your own hours and be your own boss? Well it seems the Surgery Network has the solution. Aimed at stay at home Mums and people who want to start a home-based business, network-surgery.com is offering their proven business formula to turn you into an aesthetic surgery expert.

Free Botox for party organisers looks like this phenomenon hasn`t gone away!

Derma Skin Clinic run by brothers, Drs. Sid and Vik Gautam and dentist Dr. Helen Rimmer with clinics operating across Cardiff, Bristol and Manchester are the only clinic that we have come across who are offering a Group Botox Offer whereby the organiser of a group of friends (a party to you and me!) who want to have treatment can qualify to get up to 100% of their own treatment for free, depending on how many bums on seats they can secure.

Advertising cosmetic injectables to men is tricky, unless you target their worries and fears!

So how do you reach out to men when it comes to advertising facial fillers and other cosmetic injectables? Appeal to their worries and concerns about the rest of their lives it seems.

Allergan appears to partner with Transform for Juvederm Ultra advertising

I came across the following full page advertisement feature. I thought it was interesting to note that Transform, one of the UKs largest cosmetic surgery groups was advertising alongside Allergan, the makers or Botox and Juvderm ULTRA dermal fillers, in what appears at first glance to be an advertising tie-up.

Cheap Botox - How low can it go?

The following advertisement was recently spotted on the well known special offer site Groupon. It features a dentist led clinic in Wales offering Botox for 40! This clinic is breaking so many rules of advertising as to be shocking.

Bright Lights, Big Botox Deals!

A recent blog in the New York Times highlighted Smoothmed, a medical aesthetic clinic in Manhattan which is currently advertising various deals on Botox in its shop window, half a block away from Bloomingdales and Park Avenue. The clinic have installed neon signs which shine out across the neighbourhood at passing trade all night long!

Cosmetic Procedures as Prizes? The Controversy Continues...

The goodsurgeonguide review website recently announced a planned competition offering a free cosmetic procedure of their choice with a Harley Street doctor. Such competitions, contests and prize draws for free surgical or non-surgical procedures have drawn much criticism from a number of industry organisations in the past, particularly the surgeons associations.

Cash For Gold... now there's Botox For Gold!

One U.S. clinic has tapped into the global phenomenon of selling off unwanted gold for cash by offering a unique service to its patients whereby they can trade their unwanted or broken gold, silver or platinum jewellery in exchange for cash towards beauty treatments, including the wrinkle busting drug Botox.

Facebook skin widget causes controversy

A new Facebook app by Anglo-Dutch skincare company Vaseline has created a lot of recent global controversy as the widget may be closely intertwined with detrimental effects on health, identity, self-image, racial supremacy and even colonial mentality.

Ugly Face of Beauty: Channel 4 Highlights Need to Take Cosmetic Surgery Seriously

Channel 4 launched its new series this week focusing on The Ugly Face of Beauty. Fronted by well known Embarrassing Bodies and Supersize versus Superskinny presenter Dr. Christian Jessen, the series takes a look at the increasing popularity of cosmetic surgery in the UK.

To PR or not to PR?

No this isnt about an essential part of any surgical examination (as my professor used to insist), but more about should we as doctors use a PR agency or not.

Imagery in Beauty Advertising

Im sure that most parents want their children to grow up with a positive and healthy self image, but being involved in different aspects of the cosmetic industry - I am also acutely aware of the impact of advertising.

Looking For Credit Crunch Solutions... How About Botox Banking?

As children we were all encouraged to save a few pennies in our Piggy Banks, now a clinic in America is encouraging its clients to save their hard earned cash in a virtual Botox Bank.

Weight Loss Surgery Commericals - Coming to the UK any day soon?

We see endless TV adverts relating to healthy eating, various diet plans or fitness videos, but I wonder how long it will be before we see advertisements for more drastic measures such as obesity or bariatric surgery (like the one below) on UK television screens?

Take the Dysport Challenge and let the `Botox Wars` commence!

Medicis Aesthetics is the US distributor of Ipsens brand of botulinum toxin, Dysport. In a bid to win market share they have recently launched a new direct to consumer campaign.

Restylane and Juvederm Ultra TV Adverts - Would They Convince You?

Over the last couple of years we've seen the two largest companies in the UK cosmetic dermal filler market, Q-Med and Allergan, screen TV Commercials to complement their magazine advertising campaigns.

Botox for Valentine's Day?

I stumbled across this U.S. advert on the Internet today advertising Special Offers on Botox and Dermal Fillers for Valentine's Day. In the UK this advert would be frowned upon for two reasons.

`Say it With a Syringe` This Valentine's Day!

Allergan, manufacturers of Dermal Filler Juvderm Ultra, are inviting people via their US website to tell them what they really want on Valentines Day.