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British men as young as 18 are going under the knife at alarming levels

British men are going under the knife in record numbers, experts say. Surgeons have seen a surge in demand for cosmetic procedures from male customers, up almost 13 per cent from last year. While cosmetic surgery has long been considered a mostly female domain, men are increasingly opting for rhinoplasties, liposuction and even chin implants which give the illusion of a `defined and strong` face.

Docs blunder in man-breasts ops at Dumfries and Galloway Royal Infirmary

A surgeon who was supposed to remove excess tissue from a man’s breasts only operated on one and left the other as it was. The health board has been ordered to apologise to the patient after his mother made a series of complaints following the botched op.

A mans body was Photoshopped to show different beauty standards

Strident and narrow beauty standards are harmful to both women and men. UK-based Internet medical service Superdrug Online Doctor commissioned graphic designers from 19 countries around the world to Photoshop a man to make him more attractive to people in their country.

One cosmetic surgery every two minutes for Brazil men: report

Once taboo, cosmetic surgery for Brazilian men is advancing at a rapid pace, with one male going under the knife every two minutes, experts said in an article Sunday. Plastic surgery quadrupled among men from 72,000 to 276,000 operations annually from 2009 to 2014, a study by the Brazilian Society of Plastic Surgery said.

Good results with surgery for gynecomastia in bodybuilders

In men with 'good physique,' steroids are common cause of breast enlargement, reports Plastic and Reconstructive Surgery. With attention to some unique patient characteristics, breast reduction surgery achieves good aesthetic outcomes in bodybuilders with gynecomastia--enlargement of the male breast, according to a report in the February issue of Plastic and Reconstructive Surgery®, the official medical journal of the American Society of Plastic Surgeons (ASPS).

The growing demand for penis enlargements

Dr Roberto Viel and twin brother Dr Maurizio were among the first to offer penoplasty in the UK. More than two decades on from their first operation, Roberto tells Theo Merz why business is better than ever.

How to market anti-ageing to men? In the UK less is more

UK men want products to be marketed simply without a lot of adjectives or hype around ‘anti-ageing’ or ‘rejuvenation’ and marketing these products should follow this message. A recent study by research firm Affinnova found that men want fewer individual products and more multi-functional products like a 3-in-1 shaving cream, aftershave and facial moisturiser.

Evidence mounts for marijuana-'man boob' connection

As legalized medical marijuana gains acceptance across the country, a long-smoldering question burns a little hotter. In the vernacular, stoners ask, "Do doobies make boobies?" Plastic surgeons phrase it more scientifically. "Does marijuana cause gynecomastia?" Speculation that men who smoke pot are prone to develop abnormal breast tissue or "man boobs" has been around for decades.

Effects On Self-Esteem Support Early Intervention & Treatment Of Boys With Gynecomastia

Persistent breast enlargement (gynecomastia) negatively affects self-esteem and other areas of mental and emotional health in adolescent males, reports the April issue of Plastic and Reconstructive Surgery®, the official medical journal of the American Society of Plastic Surgeons (ASPS).

Cheltenham man drowns following depression after cosmetic surgery, inquest hears

Cosmetic surgery left a Cheltenham man feeling depressed, an inquest has heard. Retired civil servant Robert Loud, 66, had undergone a procedure to remove bags under his eyes. But after becoming agitated about having the surgery, he drowned himself in a frozen lake on Cheltenham racecourse. His body was found in the pond on December 14.

Number of men turning to surgery to get rid of 'moobs' doubles in five years

Experts have put the rise in the removal of the excess breast tissue growth to a rise in obesity, an imbalance in male sex hormones, and a more open attitude to cosmetic surgery for men. Thousands of men in the UK are developing the condition, known as gynaecomastia.

Gender-specific differences matter when marketing aesthetic services to men

Botulinum toxin treatments in men is a rapidly expanding market, but success in serving this growing population requires physicians to hone gender-specific approaches, according to Michael Eidelman, M.D. Speaking at the 2012 annual meeting of the American Society for Dermatologic Surgery, Dr. Eidelman says there are subtle but important differences to keep in mind when marketing aesthetic services to males.

Modern men are paying the price of health for vanity

Survey reveals UK men are seriously risking their health and their pockets to look good. Modern men are more vain than ever before according to research commissioned by leading cash plan provider, Sovereign Health Care. The findings reveal that metrosexual males are getting themselves in financial difficulties to achieve perfection and significantly risking their health through neglect, regular sunbed use and Botox - not to mention their passion for fashionable, yet eye-wateringly painful shoes.

Men are turning to Botox in quest for eternal youth like stars Simon Cowell and Gordon Ramsay

A risingnumber of men are plumping for wrinkle-smoothing injections. They now account for almost one in five Botox patients, with famous fans of the “Boy-tox” trend including Simon Cowell, Gordon Ramsay and David Hasselhoff.

Many men discreet about plastic surgery

According to a recent survey conducted for the American Society for Aesthetic Plastic Surgery (ASAPS), more than half (51 percent) of Americans approve of cosmetic plastic surgery.

Glowing growth for European mens grooming market

Mintel reports on the increase in market sales of the European male grooming market